This case study explores the branding behind a family reunion titled "TBWE" which stands for "The Best Week Ever". It is something my family hosts every year, alongside a pig roast, that we plan and schedule and share amongst our closest family members and friends. In this case study, all aspects of the family reunion are touched on, from T-shirt design, to icons and color scheme.
My thoughts behind these designs all stemmed from my nostalgic feelings surrounding northern Michigan and past get-togethers. We often have big bonfires together, so I felt that needed to be the main focus of this brand. From there, I sketched little designs to go with the bonfire that eventually became other icons for the brand. Then I finally settled on two cute animals roasting hot dogs over the bonfire with the smoke billowing into the word "TBWE" and the year. The color palette then came from this, and I chose colors to resemble the sunset and night sky that we often have our bonfires under. I also created an instagram post to announce the reunion to the family, and made a few other pieces of merchandise with the icons
